Project Resonance
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A veteran psychologist with 20+ years of clinical experience remained “digitally invisible” to local patients, lacking the online trust signals required to bridge the gap between her expertise and those seeking help.
SERVICE
CLIENT
STATUS
This project is a personal passion for ClausePlay’s Founder, Bhavya Bhatt. It was executed in an independent capacity to support a cause close to her heart. Client identity is withheld to maintain strict professional confidentiality.
The client was a veteran Psychologist with over two decades of clinical experience and a deep passion for mental health advocacy.
Despite her seniority, she was “digitally invisible.” Consumed by her daily practice, she had neglected her online footprint.
Patients searching for counselling in her area were finding less experienced therapists simply because they had better SEO, even on PRACTO. Her vast knowledge, which she wanted to share, was reaching no one. She was an expert who couldn’t be found.
For a Psychologist, the client journey isn’t transactional; it’s emotional. I focused on removing barriers between her and those seeking help.
I identified that for therapy, the decision-making process happens on Google Maps.
ACTION
I completely optimised her Google Business Profile (GBP). I ensured her clinic appeared for high-intent keywords (e.g., “Counselling Psychologist near me,” “Anxiety Therapy,” “Teen Counselling”). I turned Google into her primary reception desk.
In psychology, a blank profile looks risky. Patients need to know they are in safe hands.
ACTION
I orchestrated a sensitive, compliance-friendly campaign to solicit honest feedback from past clients. I didn’t ask for marketing fluff; I asked them to share their care experience.
THE RESULT
I helped build a wall of social proof: 60+ genuine reviews with a 4.9-star average. This instantly validated her 20 years of experience to anyone searching for her.
She was a regular speaker at colleges and mental health institutions, but that authority lived and died in the room.
ACTION
I integrated her offline advocacy into her digital brand. I highlighted these sessions as “Community Initiatives,” positioning her not just as a clinician, but as a Mental Health Educator.
She is now the top-ranking result in her locality for her specialisation.
The 4.9-star rating acts as an immediate trust signal, significantly reducing the hesitation new clients feel when booking a session.
Initially, I worked on a high-touch, daily basis to build the foundation. Now that the system is self-sustaining, the mandate has evolved into a Quarterly Strategic Review, where I ensure her digital presence remains optimised while she focuses entirely on patient care.
The strategy had to be executed within the strict ethical boundaries of the RCI (Rehabilitation Council of India). We needed to build visibility without crossing into commercial solicitation or making non-compliant claims.
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